Experience | Shauni Siu

Broker-Owner — Prime Residence Realty Inc.

Feb 2025 – Present · Coral Gables, FL

Leading a Florida brokerage built on new construction, luxury and international reach.

  • Built and lead the brokerage’s new-construction and luxury practice across Florida and international markets, serving high-net-worth, investor and foreign-national clients.
  • Negotiate exclusive agreements with developers and builders, giving clients access to premier new-construction inventory before it reaches the market.
  • Lead sales strategy across pricing, positioning and marketing, and represent new developments at trade shows, networking events and industry conferences.
  • Recruit, train and mentor agents specializing in new-construction sales, with ongoing education on contracts, financing and international transactions.
  • Oversee contract negotiations, due diligence and closings, ensuring compliance with Florida and international real estate law.

Managing Director & CEO — Resource Global Solutions LLC

2024 – Present

Commercial capital advisory — half of my business — for developers, sponsors and investors.

  • Lead a commercial capital advisory and funding practice advising developers, sponsors and investors on capital raising and deal structure.
  • Structure financing for development, commercial and investment real estate projects, including apartment buildings, retail, office, land development, and hotel and resort assets.
  • Advise international investors on foreign-national investment funding programs and cross-border ownership.
  • Guide clients through commercial funding from positioning and documentation through underwriting and closing.

Senior Account Manager — Funding Made Simple LLC

Mar 2019 – Present · Princeton, NJ

Private lending at scale — $100M+ originated and closed across a 250+ client network.

  • Originated and closed $100M+ in private lending transactions with multiple private capital firms, spanning bridge loans, rehab projects, commercial assets and long-term rental portfolios.
  • Built and manage a portfolio of 250+ active real estate investors, developers and brokers, driving a significant increase in referral business year over year.
  • Customize financing solutions for clients with unique credit profiles or unconventional property types.
  • Collaborate directly with underwriting, processing, title and legal teams to keep closings fast and on schedule.
  • Conduct market research and financial analysis to identify high-yield lending opportunities and mitigate risk.

Sales Manager / Broker Associate — Grande Real Estate Services Inc.

Feb 2023 – Mar 2025

New-home sales leadership for residential builders.

  • Built and staffed new-home sales teams for residential builders, helping them sell inventory at the highest margins. The firm specializes in sales and marketing support, real estate sales staffing and development construction for new home builders.
  • Directed marketing across staging, open houses, events and social media.
  • Oversaw brokerage operations and compliance with Florida and international real estate law.
  • Negotiated exclusive agreements with builders and monitored market trends, construction timelines and project approvals.
  • Represented new developments at trade shows and industry conferences, and trained agents on new-construction sales technique.
  • Extended broker services to investment, commercial and luxury clients across the globe.

CEO / Business Development — SSRE Group Inc. (Shauni Siu Real Estate Group)

Jan 2017 – Feb 2025 · Greater Orlando

Founded and led a residential and commercial real estate investment consultancy.

  • Founded and led a residential and commercial real estate investment consultancy.
  • Arranged private funding for development, apartment, construction, land development, hotel and investment projects.
  • Analyzed and researched investment and distressed-property opportunities for rehab, new construction and commercial use.
  • Built an investor and team-leader network, and managed the pipeline from analysis through closing.
  • Negotiated purchase terms and worked directly with underwriters and title companies to closing for residential and commercial clients.

Broker Associate / Commercial Broker Associate — CRE La Rosa Realty

May 2016 – Jan 2018

Full-service residential and commercial representation.

  • Provided full-service residential and commercial real estate representation.
  • Specialized in short sales, foreclosures and bank-owned properties.
  • Managed international investor relationships and created marketing strategies for buyer and seller representation.
  • Educated clients on homeownership and financing programs, and managed transactions through closing.

Media & Public Relations Director — AmeriDisability Services Magazine

2017 · Oviedo, FL

Brand exposure, partnerships and content for a national publication.

  • Led community involvement efforts and grew brand exposure for the publication.
  • Managed event and trade show coordination, and built partnership and social media channels.
  • Developed content for magazine publishing and identified high-value partnership prospects.

In-House VIP Timeshare Sales Representative — Westgate Resorts

2016 · Orlando, FL

Developer-direct vacation ownership sales to a national and international clientele.

  • Sold vacation timeshare ownership developer-direct, providing full real estate service to new and existing owner families.
  • Guided international families through complete benefit packages for international travel.
  • Ranked in the top percentage of hires in the first quarter.

Marketing Director — Title Warehouses of America Inc.

2013 – 2014 · Orlando, FL

Marketing leadership and B2B development for a title company.

  • Created the marketing plan for the new business and hosted seminars for real estate professionals.
  • Built B2B client relationships and presented company capabilities to the local market.

Realtor Associate — Weichert Realtors Professional Partners

2010 – 2012 · Sunny Isles, FL

Residential and investment representation in the Miami market.

  • Delivered full-service real estate representation across short sales, foreclosures, bank-owned, investment and commercial properties.
  • Created marketing plans to sell properties and educated the public on homeownership programs.
  • Assisted clients in obtaining financing and managed transactions through closing.

Executive Assistant to Sales Director — Icon Brickell

2008 – 2009 · Miami, FL

Developer-side support on a landmark luxury condominium launch.

  • Supported the Sales Director on the developer side of a luxury condominium launch.
  • Organized the sales team schedule, weekly sales meetings, and client and broker events.
  • Toured clients throughout the property and managed the Econdosystems database and project listings.
  • Prepared presentation and marketing spreadsheets, and reconciled sales staff funds to corporate.

Founder & President, Official Brand Ambassador — S.M.S. Mortgage Group Inc.

2003 – 2007 · Miami, FL

Founded and led a mortgage brokerage.

  • Founded and led a mortgage brokerage, training and managing brokers in loan origination, processing and closing.
  • Organized training seminars and educated brokers on state and federal mortgage regulations.
  • Built lead generation and a marketing plan that established a strong public brand.

Founder & President — S.M.S. Property Investments Inc

2003 – 2006 · Miami, FL

Founded a property management and investment firm.

  • Founded a property management and investment firm managing residential rental portfolios.
  • Oversaw general and resident managers, leasing, vacancy marketing and property upkeep.

Licenses & Credentials

  • Florida Real Estate Broker — Feb 2017 – Present
  • Florida Real Estate Broker License #3435806
  • Real Estate Salesperson License — Florida

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